i Have to get used to(or fall to the habit of reading and rewriting the emails from set godin)
lets do it again:
how much does it cost you in tolls to drive across town?
in most cities, the answer is nothing.
how much does it cost you to take a bus or subway across town?
in most cities , if it is available at all, quite a bit (very little).
how did that come to be ?
mass transit is safer , cleaner and more efficient.
it gives more people more access to work and amenities (facilities).
a city with great mass transit works better for more people.
even those that don't use it.
it's at least a useful public good as the streets are.
it is technically easy to put tolls all over a city,
waste no time, and it is economically efficient to make it incrementally free to hop on a bus and expensive to drive a car.
so why haven't we?
why ,in fact,are we going the other direction?
because left to our own devices, we go for the short-term cost saving at the expense of the long-term investment.
because we like the status quo(recent situation).
because there is familiar profit in the car -industrial complex.
the extraction industries, the manufacturers, the dealers, etc.
it is ongoing ,widespread income stream.
this generates cash to pay lobbyists and others to create a cultural dynamic in favor of the status quo.
in turns out that it is pretty cheap to buy outcomes that benefit a minority. and business loves a bargain