It is the 8th day that I'm rewriting from seth godin. it is a good method as I can learn or review the word's I have learned long time ago.
and also becoming familiar with the standard structure of writing.
the taxi or the cruise ship?
the successful cab owner knows this:
every ride is custom
people choose a cab precisely because they can ride alone , on their own terms
empty trips are part of the job , and it is okay , because the next ride will pay for it.
on the other hand , the person who chooses to run a cruise line knows:
every cruise is designed be me, and people sign up precisely because I chose well.
people choose a cruise ship to be with other people , to benefit from economies of scale and to be part of something
empty trips (or worse , half -empty trips) can put the line out of business
it is pretty easy to get into the cab business. Do a few rides for friends, then list online , or join Lyft, then go full-time.
on the other hand , it is much more different to get into the cruise business. there is a critical mass , and the minimum number is a lot more than one customer.
each business can be a good one if you do it at the appropriate scale.
the warning , and the purpose of the metaphor , is to realize that it is not a matter of gradually going from one to the other. Remember that running a taxi is a fine sort of business , but don't expect to turn it into a cruise ship . and vice versa.