tonight im going to rewrite another email from Seth godin and it is the 5th mail that im going to interpret .
the gulf(separation) between "risky" and "feels risky" is huge.
and it is getting bigger.
it turns out that value creation lives in this gap.
the things that most people wont do (because it feels risky) that are in fact not risky at all.
if your compass for forward motion involves avoiding things that feel risky , it pays to get significantly better informed about what actually is risky.