its not a long time that I have started reading Set's Blog  , but in this short period I got to a chain that I cant leave. recent post of his blog is as below which is about the eye and our need to be seen:

we are hardwired to be aware of eyes. we want to be seen , we are afraid to be seen , we need to be seen. the best way to engage with your customer is for your organization to develop some more eyes. and the empathy to use them. not to spy on us , but to see us, understand us and to treat us the way we want to be treated- like people.

the bold words are those I love them to be bold with no special reason.